Mass Communication as an undergraduate programme focuses on the study of how people exchange information through media and communication technologies to reach large audiences. It combines practical and theoretical knowledge in journalism, broadcasting, public relations, advertising, and digital media. The programme typically spans four years and leads to the award of a Bachelor of Science (B.Sc.) or Bachelor of Arts (B.A.) in Mass Communication, depending on the institution.
Students in this programme study courses such as news reporting, media ethics, public relations, advertising, radio and television production, communication theories, multimedia journalism, film and documentary production, and media law. The aim is to produce graduates who are skilled in content creation, public messaging, media strategy, and storytelling across traditional and new media platforms.
Importance Across All Fields and Sectors
Mass Communication is vital to shaping public opinion, promoting awareness, and influencing social change across all sectors:
Journalism and Media: Produces trained professionals for print, radio, television, and digital newsrooms.
Public Relations and Corporate Communication: Manages public image, internal communication, and crisis communication for organizations.
Advertising and Marketing: Develops strategies for product promotion, brand positioning, and consumer engagement.
Government and Political Communication: Supports governance through public information dissemination, campaigns, and civic education.
Entertainment and Content Creation: Powers film, radio, podcasting, and social media influence.
Development and Nonprofits: Supports social campaigns, community mobilization, and advocacy programmes.
Education and Research: Contributes to media literacy, communication policy development, and training future communicators.
Digital Media and Technology: Equips graduates to work in content creation, blogging, social media management, and multimedia production.
O’Level Requirements (WAEC/NECO/NABTEB)
Candidates must obtain at least five (5) credit passes in the following subjects:
English Language
Mathematics
Literature-in-English
Any two other relevant subjects (e.g., Government, History, CRS/IRS, Civic Education, or any social science subject)
Credits must be obtained at not more than two sittings.
UTME Subjects
Candidates must sit for and pass the following:
Use of English (compulsory)
Literature-in-English
Government or CRS/IRS
One other social science or arts subject
Minimum UTME Score
Most universities require a UTME score of 180–200
Top communication schools may require 220 or above
JAMB Subject Combination
Use of English, Literature-in-English, Government, and one other relevant subject.
Candidates applying for Direct Entry into 200 Level must have one of the following:
At least two A-Level passes in Literature-in-English and Government or any other relevant subject.
ND/NCE with merit or upper credit in Mass Communication, Media Studies, or related fields.
JUPEB/IJMB passes in Literature, Government, and CRS/IRS or a related combination.
Old Site of Capital Science Academy, Dafara Village, Kuje Area Council, FCT Abuja.
City Campus: Plot 114, Cadastral Zone C20, Sector Centre F, Life Camp FCT, Abuja adjacent to Nizamiye Hospital
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Professor Moussa Mahamat Boukar is a globally accomplished scholar of Computer Science. He was formerly the Dean, Faculty of Computing and Director of Distance Learning and Partnership Programs at Nile University Abuja. During his twelve year stint at Nile University, he also held several other major academic and administrative portfolios with considerable capacity and diligence. A citizen of Chad Republic, Nigeria’s sister neighbour to the north eastern flank, Professor Boukar is one of Africa’s leading scholars of Computer Science. An eminently renowned researcher and administrator, he served in many other top leadership positions in various institutions and organizations around the world.
His education traverses North America, Central Asia and the former Soviet Union. He holds a PhD in Computer Science from International Black Sea University, Georgia, an MSc from International Ala-Too University, Bishkek in Kyrgyzstan, and a BSc in Computer Engineering from the University of Toronto, Canada.
Professor Boukar has authored over 70 research papers published in leading international journals indexed by Scopus and SCI, and has written two influential books. His award-winning research has been presented at 45 international conferences, which earned him 23 prestigious recognitions for its groundbreaking record.
Professor Boukar joins Prime University at a critical juncture in the institution’s foundation years. He is poised to provide the needed leadership, direction and guidance, which are critical in propelling the university towards realising it’s vision of preparing global citizens, who would graduate as professionals, statesmen and business leaders.
His leadership era at Prime University is being anchored on five strategic goals namely: 1. The pursuit of Academic Excellence, 2. Driving Innovation and Research, 3. Propelling Students Enrollment and Institutional Growth, 4. Offering Ethical and Inclusive Leadership as well as 5. Strategic Collaboration and Global Visibility. In achieving these institutional goals, Professor Boukar said he will “continually LISTEN, cautiously LEARN and painstakingly LEAD, which he strongly believes are the three key and mutually inclusive success factors in any competitive and sustainable institutional or organisational stewardship.
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