Mass Communication – Undergraduate Programme Overview
Mass Communication as an undergraduate programme focuses on the study of how people exchange information through media and communication technologies to reach large audiences. It combines practical and theoretical knowledge in journalism, broadcasting, public relations, advertising, and digital media. The programme typically spans four years and leads to the award of a Bachelor of Science (B.Sc.) or Bachelor of Arts (B.A.) in Mass Communication, depending on the institution.
Students in this programme study courses such as news reporting, media ethics, public relations, advertising, radio and television production, communication theories, multimedia journalism, film and documentary production, and media law. The aim is to produce graduates who are skilled in content creation, public messaging, media strategy, and storytelling across traditional and new media platforms.
Importance Across All Fields and Sectors
Mass Communication is vital to shaping public opinion, promoting awareness, and influencing social change across all sectors:
Journalism and Media: Produces trained professionals for print, radio, television, and digital newsrooms.
Public Relations and Corporate Communication: Manages public image, internal communication, and crisis communication for organizations.
Advertising and Marketing: Develops strategies for product promotion, brand positioning, and consumer engagement.
Government and Political Communication: Supports governance through public information dissemination, campaigns, and civic education.
Entertainment and Content Creation: Powers film, radio, podcasting, and social media influence.
Development and Nonprofits: Supports social campaigns, community mobilization, and advocacy programmes.
Education and Research: Contributes to media literacy, communication policy development, and training future communicators.
Digital Media and Technology: Equips graduates to work in content creation, blogging, social media management, and multimedia production.
Admission Requirements for Mass Communication
1. National Requirements (UTME and SSCE)
O’Level Requirements (WAEC/NECO/NABTEB)
Candidates must obtain at least five (5) credit passes in the following subjects:
English Language
Mathematics
Literature-in-English
Any two other relevant subjects (e.g., Government, History, CRS/IRS, Civic Education, or any social science subject)
Credits must be obtained at not more than two sittings.
UTME Subjects
Candidates must sit for and pass the following:
Use of English (compulsory)
Literature-in-English
Government or CRS/IRS
One other social science or arts subject
Minimum UTME Score
Most universities require a UTME score of 180–200
Top communication schools may require 220 or above
JAMB Subject Combination
Use of English, Literature-in-English, Government, and one other relevant subject.
2. Direct Entry (DE) Requirements
Candidates applying for Direct Entry into 200 Level must have one of the following:
At least two A-Level passes in Literature-in-English and Government or any other relevant subject.
ND/NCE with merit or upper credit in Mass Communication, Media Studies, or related fields.
JUPEB/IJMB passes in Literature, Government, and CRS/IRS or a related combination.
3. University or Faculty-Specific Requirements
Some universities conduct Post-UTME screening or require a writing test.
A strong command of written and spoken English is essential.
Participation in school media clubs, debate, or creative writing may be advantageous.
Some universities may accept Economics, CRS/IRS, or History in place of Government.